Massimo Dutti

UI Design, Brand identity
Massimo Dutti offers contemporary designs for both men and women, ranging from elegant urban styles to chic casual wear.
The goal of the project was to redesign Massimo Dutti's e-commerce website and mobile interfaces, aiming to enhance functionality while preserving the brand's identity. The primary challenge was addressing inconsistencies in typography, button styles, navigation, iconography, media placement, and overall visual harmony across platforms.
The result is a clean, intuitive interface that marries modern aesthetics with the brand's timeless values, reinforcing its upscale positioning.
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