Massimo Dutti offers contemporary designs for both men and women, ranging from elegant urban styles to chic casual wear.
The goal of the project was to redesign a cohesive visual overhaul to fix cross-platform inconsistencies in navigation, button styling, and information hierarchy. My objective was to eliminate "visual friction" while staying true to the brand’s minimalist identity.
The result is a clean, responsive interface that enhances user flow and elevates the brand’s digital presence to match its premium retail experience.
Services
Brand Identity
UI Design
Credits
Personal Project (2023)
